Barbara Fischhof

SM^2 = IMC: Sales & Marketing x Social Media = Integrated Marketing Communications; We Are the Next ... (Lee artículo)

Hotel Sales & Marketing – The Next Generation: We ARE the 21st century sales, marketing and public relations professionals.

dic 14, 2011 Contestado por Leora H Lanz el Barbara Fischhof

Examples of How Hotels Are Using Social Media - A Guide for Getting Started (Bajar archivo)

HVS Sales & Marketing Services has assembled examples of how hotels are using social media as a reference for hotels that may wish to try.

feb 18, 2010 Contestado por Leora H Lanz, Barbara Fischhof el Rebecca Lee

Introducing the Newest Member of Your Hotel Marketing Team: The Social Media Manager (Lee artículo)

Now, in this burgeoning digital world where we need to make “connections” more than “impressions,” a hotel needs a social media manager to attract, engage and retain new and loyal community bases.

ene 21, 2010 Contestado por Leora H Lanz el Barbara Fischhof

New Year's Resolutions for Sales & Marketing in 2005 (Lee artículo)

As we plan ahead into 2005, here are some suggestions and ideas to toss around as you review your sales, marketing and public relations initiatives.

dic 7, 2004 Contestado por Leora H Lanz el Barbara Fischhof

Marketing Communications: The Art of Writing - Is It Lost? (Lee artículo)

Marketing Communications involves sales, direct marketing, Internet savvy & public relations among other tactics. All involve their own distinct style of strong and effective promotional writing. Powerful writing can enhance your marketing messages.

sep 27, 2004 Contestado por Leora H Lanz el Barbara Fischhof

How Does Public Relations Fit into a Hotel's Marketing Plan?  (Lee artículo)

Hoteliers understand what it is they need to do to market their product. But what is public relations and how does it work when assembling your marketing plan?

mar 8, 2004 Contestado por Leora H Lanz el Barbara Fischhof

Put Public Relations Back in Your Marketing Mix (Lee artículo)

With a renewed sense of optimism for ’04, owners should begin to think about putting public relations and publicity back into their marketing plans.

feb 2, 2004 Contestado por Leora H Lanz el Barbara Fischhof

Hospitality Marketing: Things to Think About in ‘04 (Lee artículo)

As we start a new year in a mindset of recovery and optimism, let’s think about what we’ve learned over the last few years and how we can put what we’ve learned to use……

ene 8, 2004 Contestado por Leora H Lanz el Barbara Fischhof

Effective Sales Training: We know what skills, but do we know the customers? (Lee artículo)

Often times, sales training includes interactive role play. When it comes to the topic of developing professional relationships, however, we need to be more forceful, so the manager tactfully and intelligently includes the true decision maker.

dic 9, 2003 Contestado por Leora H Lanz el Barbara Fischhof

The Newest Spokes in the Wheel of Hotel Marketing: (Lee artículo)

Electronic Tools – Websites, E-Marketing, and Third Party Distribution Systems

dic 2, 2003 Contestado por Leora H Lanz el Barbara Fischhof

Rebranding? Now Market Your Hotel Conversion! (Lee artículo)

As owners and developers may now be spending money to renovate, reposition and reflag their hotels, it is critical to set aside monies to promote and market these changes.

nov 18, 2003 Contestado por Leora H Lanz el Barbara Fischhof

Time for a New Sales, Marketing or Public Relations Approach?  (Lee artículo)

Conduct your marketing review and integrate your marketing!

sep 16, 2003 Contestado por Leora H Lanz el Barbara Fischhof

The Importance of Partner Marketing (Lee artículo)

An Outlook on Partner Marketing within the Industry During these Very Trying Times

jul 10, 2003 Contestado por Leora H Lanz el Barbara Fischhof

The Realities of Hotel Marketing in a Post-9/11 World (Lee artículo)

It’s difficult to tell general managers and owners that it is not so easy for sales executives to get appointments with clients these days.

may 23, 2003 Contestado por Leora H Lanz el Barbara Fischhof

Public Relations for Your Hotel or Destination: Despite war, we all still need a travel reprieve! (Lee artículo)

As we all know, since September, 2001, American leisure and business travel patterns have seen dramatic reductions, and have become very localized and short-termed.

mar 21, 2003 Contestado por Leora H Lanz el Barbara Fischhof

Two Marketing Thoughts for the Day (Lee artículo)

In conducting several of the property sales and marketing assessments that HVS has executed recently, there have been two very important philosophies that have continued to recur, and we felt compelled to share some of our feelings with you.

mar 14, 2003 Contestado por Leora H Lanz el Barbara Fischhof

Bring Back the Newsletter!!! We always need to share information.  (Lee artículo)

Sometimes, old habits shouldn’t die. Nor should they fade away. However, over the last few years, print communications has naturally evolved into HTML.

feb 21, 2003 Contestado por Leora H Lanz el Barbara Fischhof