Eydie Shapiro

An Outsider’s View Inside a Hotel’s Marketing Department: It’s Still About Rate and Customers, but t... (Lee artículo)

To be a director of marketing in a hotel today is far more overwhelming than it was even two years ago. Marketing challenges still include rate and attracting customers, but the tools have changed.

feb 25, 2010 Contestado por Leora H Lanz el Eydie Shapiro

A Key Component to Asset Management - The Sales & Marketing Assessment (Lee artículo)

As part of the overall asset management strategy for a hotel asset, owners should certainly ask, “How can our sales and marketing efforts be more focused? Made more efficient and effective?”

jun 16, 2009 Contestado por Leora H Lanz, Mark C. Lynn el Eydie Shapiro

Are You Keeping Up With Your Public Relations? (Lee artículo)

Public Relations in 2006: Same skills with a new set of media.

feb 28, 2006 Contestado por Leora H Lanz el Eydie Shapiro

How Should I Compensate My Sales Manager? (Lee artículo)

Owners and operators have several variables to think about as they determine appropriate salaries, increases and bonuses for their sales managers and team.

feb 7, 2006 Contestado por Leora H Lanz el Eydie Shapiro

How Should I Spend My Marketing Dollars in 2006? (Lee artículo)

As we review sales and marketing initiatives for 2006, we all have the same goal: to increase market share and improve the bottom line.

ene 4, 2006 Contestado por Leora H Lanz el Eydie Shapiro